West.

Logo and Branding

Personal Project

For Healthier Snacking

West is a healthier, tastier snack with a unique, lighter, and crunchier texture. Free from artificial colors, flavors, and preservatives, their snacks are also gluten-free, kosher, and vegan. Enjoy a low-calorie, low-fat alternative to traditional options.

To create a distinctive brand, we created an appealing logo that incorporates a palette of striking colors that reflects the brand's values. The typography we used emphasizes the brand's color scheme. Moreover, we ensured uniformity across all brand touchpoints, which enhances customer recognition and loyalty over time. This consistency in branding helps to foster trust and establish a strong brand identity.

Project Type
Logo, Branding & Packaging Design

Tools used
Adobe Illustrator & Photoshop

Year
2022

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