West.
Logo and Branding
Personal Project
For Healthier Snacking
West is a healthier, tastier snack with a unique, lighter, and crunchier texture. Free from artificial colors, flavors, and preservatives, their snacks are also gluten-free, kosher, and vegan. Enjoy a low-calorie, low-fat alternative to traditional options.
To create a distinctive brand, we created an appealing logo that incorporates a palette of striking colors that reflects the brand's values. The typography we used emphasizes the brand's color scheme. Moreover, we ensured uniformity across all brand touchpoints, which enhances customer recognition and loyalty over time. This consistency in branding helps to foster trust and establish a strong brand identity.
Project Type
Logo, Branding & Packaging Design
Tools used
Adobe Illustrator & Photoshop
Year
2022